What or Who Does Segmentation Start With

question 36

Multiple Choice

What or who does segmentation start with?

• A) The competition
• B) The proprietor
• C) The business
• D) The customer

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Definitions:

Neuroticism

A personality trait involving a long-term tendency to be in a negative emotional state. People high in neuroticism are more likely to experience feelings of anxiety, sadness, and moodiness.

Agreeableness

A personality trait characterized by kindness, empathy, trustworthiness, and cooperation.

Extraversion

A personality trait characterized by outgoingness, sociability, and high energy levels, contrasting with introversion.