What Is the Order of the Market Segmentation Process

question 13

Multiple Choice

What is the order of the market segmentation process?
I. Needs and wants of the market place
II. Segmenting the market
III. Matching market capabilities
IV. Selecting target markets from identified segments
V. Projecting wants and needs into potential markets

• A) I, V, III, II, Then IV
• B) V, III, IV, I, Then II
• C) V, I, III, II, Then IV
• D) I, III, II, V, Then IV
• E) I, II, III, IV, Then V

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Definitions:

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