The Usage Segmentation Is a Broad Group That Includes Which

question 52

Multiple Choice

The usage segmentation is a broad group that includes which of the following categories?

• A) Purpose
• B) Nature of purchase
• C) Frequency
• D) Both A & B
• E) All of the above

---

Definitions:

Organizations

Groups or entities comprising individuals and resources working together towards common objectives or goals.

People

In a marketing context, refers to the customers, employees, management, and other stakeholders involved in a business's operations and success.

Marketing Mix

The set of controllable marketing variables that a company uses to influence consumer response, traditionally categorized as product, price, place, and promotion.