The Purpose of Differentiation Is To

question 10

Multiple Choice

The purpose of differentiation is to:

• A) Have the customer react more positively toward our product over the competition
• B) Create real or perceived differences between products and services offered
• C) Match the marketing plan to the unique behaviors of customer groups in the marketplace
• D) Both A & B
• E) All of the above

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Definitions:

Utility

the total satisfaction or benefit derived from consuming a good or service.

Individual's Intelligence

A measure of a person's cognitive capabilities, including the ability to learn, understand, and apply knowledge.

Executive Control Processes

The cognitive processes that regulate an individual's ability to organize thoughts, actions, and emotions to achieve goals.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.