When Designing a Marketing Information System, the Organization First Needs

question 42

True/False

When designing a marketing information system, the organization first needs to determine the information that will be critical to make the decisions that will help them reach their goals.

---

Definitions:

Group Membership

The act of belonging to a group or organization with shared interests, goals, or characteristics.

Social Identity

A person's sense of who they are based on their group memberships, such as national, religious, or occupational social groups.

Social Group

A collection of individuals who interact with each other based on shared interests, backgrounds, or purposes forming a cohesive unit.

Looking Glass Self

A concept in sociology that suggests an individual's self-concept is shaped by how they believe others perceive them.