Customer Research Should Focus on Two Customer Groups

question 10

Multiple Choice

Customer research should focus on two customer groups:

• A) Horizontal and vertical
• B) Formal and informal
• C) Existing and prospective
• D) Internal and external

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Definitions:

Personality Inventory

A questionnaire designed to reveal aspects of an individual’s character or psychological makeup.

DSM-5

The Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition, a comprehensive classification of mental disorders published by the American Psychiatric Association.

Detachment

A state or process of being objectively disinterested or distanced from emotional involvement or personal interests.

Low Conscientiousness

A personality trait characterized by a lack of responsibility, organization, and reliability.