Inferential Quantitative Research

question 35

Multiple Choice

Inferential quantitative research:

• A) Allows us to generalize to a larger population
• B) Is based on the findings from a probability sample
• C) Is research where each person in the population has an equal chance of being selected
• D) All of the above

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Definitions:

Production Era

The Production Era refers to a historical period in business thought where the focus was on production efficiency and scale, under the belief that a good product would naturally find buyers.

Marketing Concept Era

A period when businesses recognized the importance of understanding and meeting the needs and wants of consumers for their success.

Customer Relationship Era

A period in marketing where focus shifts to building long-term relationships with customers, emphasizing satisfaction and engagement over singular transactions.

Marketing Concept

A philosophy suggesting that achieving organizational goals depends on knowing the needs and wants of target markets and delivering desired satisfactions.