Data Collected for Marketing Research Must Be Representative of the Sample

question 34

True/False

Data collected for marketing research must be representative of the sample in order to be useful.

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Definitions:

Executive Summary

A concise overview of a document's main points, typically placed at the beginning to inform readers about its contents quickly.

Problem Solution

A method of structuring communication or written content by identifying an issue and proposing one or more solutions to address it.

Synopsis

A brief summary or overview of the content, plot, or main points of a book, film, article, etc.

Audience Satisfaction

The degree to which the expectations, desires, or needs of an audience are met by a performance, presentation, or product.