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The purpose of competitive analysis is to:
Ernst Weber
A pioneering psychologist best known for his work in the sensory perception field, including Weber's Law regarding the just-noticeable difference in stimuli.
Sensation
The process through which the senses pick up visual, auditory, and other sensory stimuli and transmit them to the brain.
Perception
The method through which people arrange and understand their sensory perceptions to assign significance to the world around them.
Difference Threshold
The smallest amount by which a stimulus must be changed in order to notice that the change has occurred, also known as the just noticeable difference (JND).
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