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Innovation is one of the building blocks of marketing.
Traits
Characteristics or qualities that form an individual's personality and behavior patterns.
Ability Traits
Innate capabilities or talents that individuals possess, which differ from one person to another, such as intellectual, musical, or athletic abilities.
Source Trait
Fundamental personality components identified through factor analysis that underlie and determine surface behavior.
Surface Trait
Observable qualities or characteristics of an individual's personality, which are a visible manifestation of deeper personality traits.
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