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Studies have suggested a decline in racial prejudice against African Americans over a long period. However, a study by Devine and Elliot (1995) indicated that:
In-depth Information
Detailed, thorough, and comprehensive data or knowledge about a subject.
Reliability
The consistency of a research study or measuring test to provide the same results under the same conditions.
Test-Retest
A method of measuring the consistency of a test by administering the same test to the same subjects at two different points in time.
Focus Group
A qualitative research method involving a small group of people guided by a moderator to discuss and give feedback on products, perceptions, ideas, or services.
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