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Asch found that a few dissenters, although incorrect, were taken seriously by a correct majority. This can be viewed as a precursor to later studies on:
Asset Betas
Measure the sensitivity of an asset's returns to market returns, representing the systematic risk of assets not attributable to market-wide movements.
Average Excess Returns
The average return on an investment above the return of a benchmark or risk-free asset.
Quasilinear
Pertaining to equations or functions that are nearly, but not exactly, linear in their behavior or representation.
Betas
A measure of a stock's volatility in relation to the overall market; a beta above 1 indicates greater volatility than the overall market.
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