In His Dual-Process Model of Minority and Majority Influence, Moscovici

question 21

Multiple Choice

In his dual-process model of minority and majority influence, Moscovici (1980) argued that:

• A) minorities can induce a conversion effect in majorities.
• B) majorities restrict the extent to which minorities can be innovative.
• C) majorities use advantageous situations to drive their point home.
• D) minorities use contradictory strategies to influence the majority.

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Definitions:

Marginal Utility

The further satisfaction or benefit obtained by using an additional unit of a good or service.

Consumer Behavior

The study of how individuals make decisions to spend their resources on consumption-related items.

Marginal Utility

The boost in satisfaction from the consumption of an additional item of a good or service.

Total Utility

The overall satisfaction or pleasure a consumer derives from consuming a certain quantity of goods or services.