When Advertising a Simple Message, the Most Effective Medium Is

question 2

Multiple Choice

When advertising a simple message, the most effective medium is television and the next most effective is radio. Both of these are superior to newspapers and magazines. This is because:

• A) message difficulty interacts with the choice of media.
• B) nobody actually reads newspapers and magazines.
• C) most advertising is done on television.
• D) television and radio are audience media.

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Medical School At Salerno

A medieval medical school that is considered to be the first and most important institution for the study of medicine in Western Europe during the Middle Ages.

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Academics or intellectuals from Italy who contribute to various fields of study.

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