When Advertising a Simple Message, the Most Effective Medium Is

question 2

Multiple Choice

When advertising a simple message, the most effective medium is television and the next most effective is radio. Both of these are superior to newspapers and magazines. This is because:

• A) message difficulty interacts with the choice of media.
• B) nobody actually reads newspapers and magazines.
• C) most advertising is done on television.
• D) television and radio are audience media.

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Definitions:

Chlamydia

A sexually transmitted infection caused by the bacterium Chlamydia trachomatis, often asymptomatic but treatable with antibiotics.

HIV

Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to the disease AIDS if not treated.

Genus

A class of things regarded as having various subcategories (its species).

Beverage

A drinkable liquid that is not water, often consumed for nourishment, refreshment, or pleasure.