Festinger and Carlsmith (1959) Conducted a Classic Experiment on Induced

question 40

Multiple Choice

Festinger and Carlsmith (1959) conducted a classic experiment on induced compliance. In it:

• A) participants' compliance to group norms correlated with the amount of money they received.
• B) participants who were paid more money reported that they enjoyed a task more than those who were paid less.
• C) participants who were paid less money to perform the task reported that they had enjoyed the task more.
• D) the more that participants were paid, the more they were willing to be involved later on.

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Definitions:

Operating Income

This is the profit realized from a business's operations, after deducting operating expenses such as wages and cost of goods sold but before interest and taxes.

Acceptable Operating Income

The level of earnings from core operations deemed satisfactory by management, often in line with industry benchmarks or internal targets.

DuPont Formula

A method for analyzing components of return on equity to understand what factors are driving or affecting it.

Profit Margin

A financial metric used to evaluate a company's financial health by revealing the percentage of revenue that exceeds the costs associated with making or selling its products or services.