Rokeach (1973) Distinguished Between Two Types of Values

question 74

Multiple Choice

Rokeach (1973) distinguished between two types of values. These are:

• A) terminal values and instrumental values.
• B) terminal values and percussion values.
• C) inward values and outward values.
• D) personal values and social values.

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Definitions:

Pricing Strategies

Methods businesses use to set the selling price for their products or services, based on factors like cost of production, market demand, competition, and customer value perception.

Promotion Strategies

Marketing tactics employed to increase awareness of a product or service, attract interest, and stimulate sales or engagement.

Need-Satisfaction Presentations

Sales presentations focused on addressing and fulfilling the specific needs or desires of the potential customer.

Missionary Salespeople

Sales representatives who promote their company's products indirectly, often by educating potential buyers about the benefits.