In a Classic Study of Predicting Discriminatory Behaviour Based on Prejudiced

question 44

Multiple Choice

In a classic study of predicting discriminatory behaviour based on prejudiced attitudes, LaPiere (1934) found that:

• A) Chinese couples wanting accommodation were favoured by Chinese managers, although LaPiere got good service as well
• B) generalised prejudice towards Chinese was not matched by discrimination against LaPiere's Chinese travel companions
• C) the Chinese travel companions were often offered jobs in the kitchen
• D) generalised prejudice towards Chinese was matched by discrimination against LaPiere's Chinese travel companions

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Definitions:

Rate of Return

A measure of the profitability or efficiency of an investment, expressed as a percentage of the original investment.

Variable Cost Concept

A principle in economics that refers to costs that vary directly with the level of production or service activity.

Rate of Return

A measurement of the gain or loss on an investment over a specific period, expressed as a percentage.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed costs and generate profit.