A Measurement Instrument for Attitudes That Is Characterised by a Set

question 49

Multiple Choice

A measurement instrument for attitudes that is characterised by a set of cumulative items and by unidimensionality is:

• A) the bogus pipeline technique.
• B) Thurstone's equal-appearing intervals.
• C) a Guttman scale.
• D) Osgood's semantic differential scale.

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Definitions:

Company Functions

The operations and activities carried out by a business to achieve its objectives, such as marketing, finance, and human resources.

Organizational Stories

Narratives shared within an organization that embody its values, culture, and history, often used to socialize and instruct employees.

Renewed Energy

The revitalization or invigoration of physical or mental strength and vigor, often following a period of rest or change.

Cynicism

A general distrust towards others' motives, believing that people are motivated purely by self-interest.