In a Two-Component Model, an Attitude

question 50

Multiple Choice

In a two-component model, an attitude:

• A) needs a counter-attitude to survive.
• B) consists of a mental readiness to act and also guides evaluative responses.
• C) consists both of an object and a subject.
• D) is first formed and then consolidated.

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Definitions:

Marginal Revenue

The revenue increase resulting from the sale of an extra unit of a good or service.

Monopolistically Competitive

A market structure in which several or many sellers each produce similar, but slightly differentiated products; competition is based on product differentiation, prices, and marketing.

Monopolistically Competitive

A market structure characterized by many firms selling products that are substitutes but not perfect substitutes, leading to some degree of market power for each firm.

Fixed Costs

Costs that do not change with the level of output produced, such as rent, salaries, and loan repayments.