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Azjen and Fishbein believed that behaviour could be better predicted if the measures of attitudes are:
Ideal Self
The conception of oneself as one wishes to be or aspires to be, often involving goals, values, and desired traits.
Self-Image
An individual's perception of themselves, shaped by experiences, beliefs, and feedback from others.
Compensating
Making up for a deficiency or lack in one area by excelling or emphasizing another.
Real Self
An individual's authentic self-concept, based on actual attributes and achievements, as opposed to their idealized view of themselves.
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