The Model in Which People Are Motivated to Reduce Perceived

question 83

Multiple Choice

The model in which people are motivated to reduce perceived discrepancies between their various cognitions, because such discrepancies are aversive or unpleasant, is called:

• A) cognitive balance.
• B) cognitive harmony.
• C) cognitive similarity.
• D) cognitive consistency.

Recognize the importance of decoding, encoding, and the role of language and terminology in communication.

Identify key skills and attributes desired in management with an emphasis on communication.

Comprehend the steps of the basic communication process and the significance of feedback.

Analyze the appropriateness of different communication media based on the Lengel-Daft Contingency Model of Media Selection.

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Definitions:

Print Media Campaign

An advertising or promotional initiative conducted through printed materials, such as newspapers, magazines, flyers, or posters, to communicate a specific message.

Message Credibility

The perceived trustworthiness and expertise of the source of information, impacting the effectiveness and persuasive power of a message.

Counter-Attitudinal Behavior

Acting in a way that contradicts one's personal beliefs or attitudes, often leading to cognitive dissonance.

Norm Misperception

The phenomenon where an individual's understanding of the typical behaviors or attitudes of a group is inaccurately perceived.