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Explain the relationship between risk and title and how they are dealt with in the Sale of Goods Act.
New-product Idea
A concept for a product that has not yet been introduced to the market, potentially fulfilling a new consumer need or desire.
Customer Experience Management (CEM)
The process of managing the entire customer experience with the company.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically described as the 4Ps: Product, Price, Place, and Promotion.
Targeted Buyers
A specific group of consumers identified as potential purchasers of a product or service based on demographics or interests.
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