Examlex
When there is ambiguity in the meaning of a limitation clause in an insurance contract, the courts defer to the party who drafted the contract.
Need-Satisfaction
A sales approach focused on identifying and addressing the specific needs of the customer, aiming to provide solutions that satisfy these requirements.
Problem-Solution
A method of critically thinking about and solving issues by identifying a problem and devising one or more solutions.
Storytelling Skills
The ability to engage and convey messages to an audience through narrative, enhancing communication, persuasion, and connection.
Buyer Adversary
A term not commonly used in standard business or marketing contexts to describe a specific concept, hence may not refer to a recognized key term.
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