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Jeff's son is trying to learn the names of the five great lakes in the United States. While going over them Jeff points out that the first letter of each lake can be organized to spell "HOMES," so his son starts repeating the names in that order. Jeff was successful in:
Differentiation Strategy
A business approach that involves developing and marketing unique products or services to stand out from competitors and attract customers.
High-Profile Marketing
Marketing strategies aimed at attracting maximum public attention and visibility, often through the use of celebrities or large-scale campaigns.
Value Creation
The process of maximizing the difference between a customer’s willingness to pay and the cost of a product.
Value Capture
The process of maximizing the portion of that value the company keeps.
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