Examlex
________ is an applied branch of physical science.
One-Sided Message
A form of communication where only positive or favorable aspects of an argument, idea, or product are presented.
Two-Sided Message
A communications strategy that presents both the advantages and disadvantages of a particular argument or product.
Initial Attitude
The preconceived opinion or feeling one has towards something or someone before receiving additional information.
Fear-Inducing Messages
These are communications designed to elicit fear in order to influence attitudes, behaviors, or perceptions.
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