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The moral theory constructed by the author and described at the end of the chapter has several features meant to improve on previous theories. In particular, the author wants to resolve the problem of conflicting rules or principles. Which of the following features BEST helps resolve this problem?
Zero Economic Profit
A condition in which a firm's total revenue equals its total costs, implying normal profit but no excess profit over what is considered normal in the industry.
Long Run
A period in economics where all factors of production and costs are variable, and firms can adjust all inputs as needed.
Marginal Revenue
The additional income that is generated by selling one more unit of a product or service.
Market Price
The current price at which a good or service can be bought or sold in a marketplace.
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