All of the Following Are Limitations of Direct Consumer Surveys

question 57

Multiple Choice

All of the following are limitations of direct consumer surveys except:

• A)the possibility that consumers' responses may not reflect their actual behavior in the market place.
• B)the possibility of response biases because survey respondents may not want to reveal their true preferences.
• C)the likelihood that respondents will deliberately and systematically mislead interviewers.
• D)the possibility that the type of questions asked may unintentionally bias the respondent's answers.

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Definitions:

Roof

The structure covering the top of a building, designed to protect against weather, animals, and other external factors.

Invitation

An offer to deal or negotiate that indicates a willingness to enter into a contract under specified terms.

Firm Offer

An offer made in writing by a merchant guaranteeing to hold the offer open for a specified period of time without revocation.

UCC

The Uniform Commercial Code, a set of comprehensive statutes designed to unify and standardize sales and commercial transactions in all 50 states.