Michael Porter and Mark Kramer's Notion of "Shared Value" Reconceptualises

question 4

Multiple Choice

Michael Porter and Mark Kramer's notion of "shared value" reconceptualises CSR (corporate social responsibility) by emphasizing:

• A)CSR as a value creating activity.
• B)CSR as a source of legitimacy for a company.
• C)CSR a means of transferring value from shareholders to less fortunate members of society.
• D)CSR as a counterweight to greed and amorality among managers and investors.

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Definitions:

Shadow

The archetype of the same sex as the individual.

Self-enhancing

Refers to behaviors or cognitive processes that lead to an inflated or overly positive self-perception.

Affiliative

Relating to, characterized by, or fostering a association or connection based on shared interests or social bonds.

Aggressive

Exhibiting behavior that can result in harm to others, either physically or verbally.