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Positive messages offer the ideal context to reassure customers and build goodwill.
Stock Price
The current market price at which a share of a company's stock can be bought or sold.
Exercise Price
The cost at which an option's owner is allowed to purchase (for a call option) or offload (for a put option) the underlying asset or commodity.
Time Value
The additional amount that investors are willing to pay for an asset, based on the potential for it to increase in value over time.
At-The-Money
A financial term describing an option whose strike price is identical to the current price of the underlying asset.
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