Examlex
What is effectiveness?
Emotional Manipulation
The act of influencing another person's feelings and behaviors for one's personal interest through deceitful, unfair, or underhanded tactics.
Objective Evidence
Data, records, or facts that are observable and measurable, independent of personal feelings, assumptions, or interpretation.
Persuasive Messages
Written or verbal communication intended to influence the attitudes, beliefs, or actions of others through logical or emotional appeals.
Psychographics
The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing.
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