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What Is Effectiveness

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What is effectiveness?


Definitions:

Emotional Manipulation

The act of influencing another person's feelings and behaviors for one's personal interest through deceitful, unfair, or underhanded tactics.

Objective Evidence

Data, records, or facts that are observable and measurable, independent of personal feelings, assumptions, or interpretation.

Persuasive Messages

Written or verbal communication intended to influence the attitudes, beliefs, or actions of others through logical or emotional appeals.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, often used in marketing.

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