Suppose the Shapes in an Advertisement Subtly Spell Out a Positive

question 1

Multiple Choice

Suppose the shapes in an advertisement subtly spell out a positive word, which most people do not notice.The advertisers are using

• A)change blindness.
• B)the Stroop effect.
• C)Freudian slips.
• D)subliminal perception.

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Definitions:

Paid-In Capital

Funds that shareholders contribute to a company in exchange for equity, beyond the par value of the shares.

Par Value

The face value of a stock or bond as stated by the issuing company, which does not necessarily reflect its market value.

Common Stock

A type of equity security that represents ownership in a corporation, with holders usually having voting rights and a claim on profits.

Cash Dividend

A payment made by a company out of its profits to shareholders, usually in the form of cash.