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Game theory may be used to solve problems of interdependent decision making by large firms.
Schachter and Singer
Psychologists known for their two-factor theory of emotion, which proposes that emotion is based on physiological arousal and cognitive interpretation of that arousal.
Cannon-Bard Theory
A theory of emotion that proposes the physiological reaction and the experience of emotion occur simultaneously and independently.
Heart Starts Pounding
A sensation often occurring during moments of stress, fear, or exertion, where the heartbeat becomes more pronounced and faster due to increased adrenaline and workload on the heart.
Fear
An emotional response to a perceived threat, which can be real or imagined, leading to a fight-or-flight reaction.
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