Which of the Following Objectives of Public Relations Focuses on Dealing

question 91

Multiple Choice

Which of the following objectives of public relations focuses on dealing with government officials and pending legislation? 

• A) Giving advice and counsel 
• B) Lobbying 
• C) Counteracting negative publicity 
• D) Preparing internal communications

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Definitions:

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return, reflecting the time value of money.

Earnings Rate

The rate at which an investment or savings account generates income over a specific period of time.

Net Present Value

A financial metric that estimates the profitability of investments by calculating the difference between the present value of cash inflows and outflows over a period of time.

Capital Investment Proposals

Capital investment proposals are plans or suggestions submitted for consideration to undertake significant spending on projects expected to generate future returns.