Which of the Following Is True of Building Customer Relationship

question 70

Multiple Choice

Which of the following is true of building customer relationship through direct marketing?

• A)Word-of-mouth advertising is the best way to build a marketing base.
• B)Long-term customer relationships must be based on trust.
• C)Closing the sale comes first, followed by commitment to customer satisfaction.
• D)Customers are willing to pay for catalogs if given the proper incentive.

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Definitions:

Retained Earnings

The portion of a company's profits that are kept within the company instead of being paid out to the shareholders as dividends.

Issuing Shares

The process by which a company sells new shares to investors in order to raise capital.

Liquidity

The ability of an asset to be converted into cash quickly without significantly affecting its price.

Cash Flows

Cash Flows represent the movement of cash and cash equivalents into and out of a business, crucial for assessing its liquidity, flexibility, and overall financial performance.