As Opposed to a News Release,a Feature Story

question 9

Multiple Choice

As opposed to a news release,a feature story: 

• A) gives a single journalist exclusive rights to the information. 
• B) is short and precise. 
• C) gives the company no control over the content. 
• D) can be written by an employee of the firm.

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Definitions:

Traditional Recruitment

Traditional recruitment refers to the conventional methods of sourcing candidates, such as job advertisements, campus recruitment, and employment agencies, focused on filling vacancies in an organization.

'Sell' Itself

When a product, service, or idea is so appealing or well-marketed that it requires minimal effort to persuade consumers to purchase or adopt it.

Tangible Capital

Physical assets owned by a firm or individual that are used in the production of goods and services, such as machinery, buildings, and vehicles.

Capital

The collection of physical and financial assets used by an individual or organization to produce goods and services.