Marketing Databases Are Used by Businesses for Three Concrete Tasks

question 17

Essay

Marketing databases are used by businesses for three concrete tasks or specific applications.Identify and define all three.Select one of them and demonstrate how it is used by a well-known corporation, manufacturer, retailer, or service provider.

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Definitions:

Equity Multiplier

A financial leverage ratio that measures the portion of a company's assets that are financed by shareholders' equity.

Debt-to-equity Ratio

The ratio that demonstrates the comparative financing from shareholders' equity and debt for a company's assets.

Times Interest Earned Ratio

The Times Interest Earned Ratio measures a company's ability to meet its debt obligations by comparing its income before interest and taxes to its interest expenses.

Dividend Yield Ratio

A ratio that shows the annual dividends a company distributes in relation to its stock price.