Compared to a Proactive Strategy,a Reactive Strategy Is More Difficult

question 50

Multiple Choice

Compared to a proactive strategy,a reactive strategy is more difficult for public relations staff to organize and prepare because it: 

• A) cannot implement input suggested by the staff. 
• B) is triggered by events that are unpredictable. 
• C) must identify the content, rationale, and vehicles related to the overall message. 
• D) it does not involve a public relations audit.

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Definitions:

Partisan Politics

Political actions or decisions that are strongly influenced by allegiance to a particular political party, often leading to a lack of compromise and cooperation.

Counterculture

A group within society that openly rejects or actively opposes society’s values and norms.

Subculture

A culture within a broader culture, with its own distinct values, practices, and beliefs, often emerging around shared interests or identities.

Symbolic Culture

A component of culture that is expressed through symbols, language, and nonmaterial culture, embodying the values and norms of a society.