A Direct Marketer Promoting a Service Industry Uses Both Internal

question 53

Multiple Choice

A direct marketer promoting a service industry uses both internal and external lists.Which of the following is a difference between internal and external lists? 

• A) Internal lists contain all types of consumer information, whereas external lists consist of names and addresses. 
• B) Internal lists help to develop relationships with current customers, whereas external lists help to attract new customers. 
• C) Internal lists are drawn from the general population, whereas external lists are drawn from competitors' customer lists. 
• D) Internal lists cannot be enhanced, whereas external lists can be enhanced.

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Definitions:

Appeals

The process of challenging a decision made by a lower court by asking a higher court to review and change the decision.

Private Citizens

Individuals in their capacity outside of public or official roles, typically subject to personal legal rights and obligations.

Alternate Dispute Resolution

A range of procedures such as mediation and arbitration used to resolve disputes without going to court.

Expensive

Describes an item or service that has a high cost or requires a significant amount of money to purchase or maintain.