An Auto Marketer Runs a Commercial That Focuses on the Clean

question 33

Multiple Choice

An auto marketer runs a commercial that focuses on the clean energy that its new hybrid uses.The commercial shows that the car is eco-friendly and does not pollute the environment.Which of the following is the auto marketer using?

• A)Cause-related advertising
• B)Community marketing
• C)Affinity marketing
• D)Green marketing

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Definitions:

Reengineering

The radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times, and quality.

Organizational Processes

Activities or work that have to be accomplished to create outputs that internal or external customers value.

OD Efforts

Initiatives and strategies aimed at improving organizational effectiveness and employee well-being.

Quality Circles

Voluntary groups of workers who meet regularly to discuss workplace issues and to propose solutions for improvements in quality and efficiency.