To Get More Personal Data of Consumers, Companies Can Use

question 7

True/False

To get more personal data of consumers, companies can use advanced technology to merge offline data, like credit ratings and home value, with online data, like ordinary search activities and Internet navigation.

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Definitions:

Protected Class

Groups of people legally protected from discrimination under various federal and state laws.

Sexual Orientation

An inherent or immutable enduring emotional, romantic, or sexual attraction to other people, which can vary and is not limited to heterosexual, homosexual, or bisexual orientations.

Discrimination

Unfair or prejudiced treatment of individuals based on their race, age, sex, nationality, or other protected characteristics.

Title VII

A section of the Civil Rights Act of 1964 that prohibits employment discrimination based on race, color, religion, sex, or national origin.