Which of the Following Is True of Building Customer Relationship

question 70

Multiple Choice

Which of the following is true of building customer relationship through direct marketing?

• A)Word-of-mouth advertising is the best way to build a marketing base.
• B)Long-term customer relationships must be based on trust.
• C)Closing the sale comes first, followed by commitment to customer satisfaction.
• D)Customers are willing to pay for catalogs if given the proper incentive.

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Definitions:

Secondary Alcohol

An organic compound where the hydroxyl (—OH) group is bonded to a carbon atom that is attached to exactly two other carbon atoms.

T-butyl Alcohol

A common name for tert-butyl alcohol, an organic compound with the formula (CH3)3COH, used as a solvent and in the production of other chemicals.

Ethanol

A two-carbon alcohol with the formula CH3CH2OH, commonly used as a solvent and in alcoholic beverages.

Cyclopentanol

An organic compound characterized by a five-membered ring structure bonded to a hydroxyl group, used in various chemical syntheses.