An Internet User Goes to a Large Portal,and Types in a Few

question 75

Multiple Choice

An Internet user goes to a large portal,and types in a few key words.He receives a list of websites that might be of interest.Most often,the higher a site appears on the list,the more likely the user will visit that website.Therefore,advertisers want their websites to appear first.Which of the following concepts is described in this scenario? 

• A) Click fraud 
• B) Ultrabroadband  
• C) Viral marketing 
• D) Search engine optimization

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Definitions:

Perceived

Regarded or understood in a certain way by individuals, based on their own observations or interpretations.

Fundamental Attribution Error

The bias of attributing others' actions to their character rather than to situational factors.

Observers

Individuals who watch or notice something or someone, commonly used in the context of scientific research or social studies.

Situational Causes

Refers to factors or conditions within a context that influence events or outcomes.