Which of the Following Direct Marketing Mediums Currently Have the Highest

question 18

Multiple Choice

Which of the following direct marketing mediums currently have the highest response rate?

• A)Telemarketing
• B)Infomercial
• C)Direct mail
• D)Advertorial

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Definitions:

Descriptive Norm

Norms that convey information about what is commonly done in specific situations.

Immediate Setting

The direct physical environment surrounding an individual at any given time, which can influence behavior and perception.

Injunctive Norm

Social norms that dictate what is perceived as approved or disapproved behavior within a society or group.

Descriptive Norm

A norm that describes how people actually behave in a given situation, rather than how they should behave.