A Marketer Wonders Why Salespeople No Longer Simply Approach Their

question 67

Multiple Choice

A marketer wonders why salespeople no longer simply approach their prospects with the direct intention of making a sale.Instead, they spend time analyzing all the possible needs and desires of the prospects.The marketer realizes that, today, salespeople are expected to:

• A)be problem solvers who work in partnership with customers.
• B)be technical experts with experience in database management and analysis.
• C)take orders only after confirming the appropriateness of each sale.
• D)understand the operations and output of several departments.

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Definitions:

Social Situations

Circumstances that involve interactions between individuals in a societal setting.

Behaviors

Actions or reactions of an individual or group in response to external or internal stimuli, which can be observed and measured objectively.

Praxis

The process by which theory, lesson, or skill is enacted, embodied, or realized.

Theses on Feuerbach

Eleven short philosophical notes written by Karl Marx, critiquing the ideas of Ludwig Feuerbach and outlining the materialist perspective.