A Nationwide Restaurant Chain Is Considering the Use of a Direct

question 66

Multiple Choice

A nationwide restaurant chain is considering the use of a direct mail piece to reach potential customers.Managers of the company should realize that two disadvantages related to this tactic are: the high cost per contact, and the:

• A)limited ability to test executions.
• B)lack of creative options.
• C)inaccuracy of addresses on mailing lists.
• D)consumers' distrust in mailed advertising.

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Definitions:

Net Exports

The value of a country's total exports minus its total imports, representing the trade balance.

Domestic Purchases

Involves buying goods and services that are produced within a country's borders.

Foreign Purchases

Transactions where consumers or businesses buy goods and services from another country, affecting the balance of trade.

Inflation

Inflation is the rate at which the general level of prices for goods and services is rising, eroding purchasing power.