Which of the Following Should Be a Key Goal of Direct

question 58

Multiple Choice

Which of the following should be a key goal of direct marketing in for-profit businesses and not-for-profit organizations?

• A)To build a widespread mail-order operation
• B)To create an image for the brand
• C)To integrate the program with all other advertising efforts
• D)To reach customers across the board rather than consumers in specific markets

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Definitions:

Psychological Research

The scientific study of the human mind, behaviors, and processes.

Response Rate

The percentage of people selected for a sample who actually completed a survey.

Confidence Interval

A range of values derived from sample statistics that is likely to contain the value of an unknown population parameter.

Sampling Frame

The individuals or clusters of individuals in a population who might actually be selected for inclusion in the sample.