Which of the Following Is True of Paid Media

question 125

Multiple Choice

Which of the following is true of paid media? 

• A) It leverages a call to action to like brands on social media sites. 
• B) They are advertisements that can be purchased on a social network or other digital platforms. 
• C) It is the incremental exposure that a brand earns through viral engagement and interactions with the brand. 
• D) They are brand assets or objects created within social networks by an organization.

---

Definitions:

Deconditioned

A loss of physical fitness or undoing of the effects of conditioning, often as a result of inactivity or training cessation.

Social Learning

A theory that proposes people can learn new behaviors and attitudes through observation of others' actions and outcomes.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, emphasizing the influence of consequences on behavior.