Which of the Following Is the Largest Concern for Consumers

question 10

Multiple Choice

Which of the following is the largest concern for consumers regarding direct marketing?

• A)Telemarketing
• B)Invasion of privacy
• C)Increased junk mail
• D)Credit card debt

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Definitions:

Situational Attribution

The act of ascribing an individual's actions to outside or situational causes.

Dispositional Attribution

The tendency to attribute someone's behavior to their personality or inherent traits rather than to situational factors.

Cognitive Dissonance

A psychological discomfort experienced when holding contradictory beliefs or values, often leading to a change in belief or behavior to reduce discomfort.

Foot-In-The-Door

A compliance technique where a small initial request is made which is easy to agree to, followed by a larger request.