Companies Can Address Customers' Privacy Concerns If They Remember Two

question 73

Multiple Choice

Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises?

• A)Customers should be provided with the option of replying to a lead card.
• B)Information gained for databases should only be used for mailing purposes.
• C)Information collected should not be sold to other companies.
• D)Customers should be offered something they value.

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Definitions:

Melanin Pigment

A natural substance produced by the body that gives color to the skin, hair, and eyes.

Apocrine Glands

Specialized sweat glands found in certain areas of the body, associated with hair follicles and produce a milky sweat.

Elastin

A highly elastic protein in connective tissue that allows many tissues in the body to resume their shape after stretching or contracting.

Subcutaneous Fat

A layer of fat located just beneath the skin, serving as insulation and energy storage for the body.