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You Are the Marketing Manager for the Internet's Largest Online

question 12

Essay

You are the marketing manager for the Internet's largest online shoe retailer.The company ships shoes of all types,styles,and sizes to locations throughout the U.S.and around the world.Given a choice between access to a mailing list and access to a marketing database,which would you choose? Define each and state the advantages of your choice?


Definitions:

Financial Risk

The possibility of losing money on an investment or business venture, including the risk of not receiving expected returns.

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